PRIVACY POLICY
 
Effective Date: July 5th, 2021
Thank you for playing our games! This Privacy Policy describes:
§ The ways we collect personal data about you and why we do so
§ How we use your personal data, and
§ The choices you have about your personal data.
This Privacy Policy applies to Joycrafter's games, store,sites and related services, which we here collectively call the Service. We mayperiodically update this Privacy Policy by posting a new version onJoycrafter.com. If we make any material changes, we will notify you as requiredunder applicable law, including by posting a notice in the Service prior to thechange becoming effective. Your continued use of the Service after the effectivedate will be subject to the new Privacy Policy.

CONTACTUS

If you have questions about data protection, or if you have anyrequests for resolving issues with your personal data, we encourage you toprimarily contact us through the support features within each Joycrafter game,so we can reply to you more quickly.

THEDATA WE COLLECT

The categories of personal data we collect depend on the Servicesyou use, and the requirements of applicable law.

Data you provide us directly.

§ Contact information (such as name and email address or phonenumbers)
§ Player name or tag and password
§ Profile information (such as profile photo)
§ Your messages to the Service (such as chat logs and player supporttickets)
§ Other data you choose to give us (such as data to identify a lostaccount or data you provide to participate in survey or promotional programs)

Data we collect automatically.

§ Data about your account and game progress, including in most casesan automatically created internal account ID
§ Your IP address and mobile device identifiers (such as your deviceor advertising ID)
§ Data about your device, such as device name and operating system,browser type and language, internet service provider, and mobile carrier
§ Data we collect with cookies and similar technologies (see morebelow)
§ Approximate location data (as derived from IP address)
§ Data about your use of the Service, such as gameplay data,purchases made and your interactions with other players inside the Service

Data we collect from our partners.

We also use third-party partners, such as social networking sites,data analytics providers and advertising networks to supplement information wehave about you, such as:
§ Data we receive if you link a third-party tool with the Service(such as LINE, Facebook, WeChat or Kakao)
§ Demographic data (such as to determine the coarse location of yourIP address)
§ Data to fight fraud (such as refund abuse in games or click fraudin advertising)
§ Data from platforms that the games run on or data from paymentservice providers (such as payment verification data)
§ Data for advertising and analytics purposes (such as surveys), sowe can provide you a better Service
§ Data that you have made available to us from a third party service(such as LINE, Facebook, WeChat or Kakao) via your privacy settings

WHYDO WE COLLECT YOUR DATA

We use your data for a variety of business purposes, such as:

To make the Service work.

To perform the contract, we process data necessary to
§ Create accounts and allow you to play our games and use ourService
§ Operate the Service
§ Verify and confirm payments
§ Provide and deliver products and services you request
§ Send you Service-related communications

To make the Service more suitable for our players.

To provide a great Service to our players, we have a legitimateinterest to collect and process necessary data to
§ Update and develop player profiles
§ Develop and improve the Service and player experience
§ Manage our relationship with you
§ Provide social features as part of the Service
§ Customize your Service experience
§ Respond to your comments and questions and provide player support
§ Provide you Joycrafter offers in the Service as well as in otherwebsites and services, and by email
§ Send you related information, such as updates, security alerts,and support messages
§ Enable you to communicate with other players

To show personalized advertisements.

To show you personalized advertisements in the Service as well asin other websites and services (including email) we have a legitimate interestto process necessary data to
§ Track the content you access in connection with the Service andyour online behavior
§ Deliver, target and improve our advertising and the Service
For information on how to opt-out from personalizedadvertisements, see section 'Your Rights and Options' below.

To keep the Service safe and fair.

Ensuring a level playing field in the Service is a top priorityfor us. For more information on our acceptable use policy, see the Joycrafter
Terms of Service
.
In order to keep the Service and its social features safe andfair, to fight fraud and ensure acceptable use otherwise, we have a legitimateinterest to process necessary data to
§ Analyze and monitor use of the Service and its social features
§ Moderate chats either automatically or manually
§ Take action against fraudulent or misbehaving players

To analyze, profile, and segment.

In all of the above cases and purposes, we may analyze, profileand segment all collected data.

With your consent.

With your consent, we may process your data for additionalpurposes.

WHOCAN SEE YOUR DATA

Apart from Joycrafter, your data can be accessed by others in thefollowing situations:

Other players and users.

Social features are a core component of our games. Other playersand users may, for example, see your profile data, in-game activities and readthe messages you have posted.

Our service providers.

Joycrafter has vendors who help us to provide the Service. Thesevendors process your data only at and according to Joycrafter´s instructions toprovide the Service, and perform tasks such as hosting, player support,advertising, analytics and fraud prevention.

Other companies and public authorities.

In order to verify payments and combat fraud and illegal activity,we may process and disclose data with other companies and organizations andprovide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to complywith the law or to protect the rights, property or safety of us, our players orothers.

Advertising and Social Media partners.

The Service includes features from our partners, such as socialmedia interaction tools, functionalities through application programminginterfaces (APIs) or software development kits (SDKs) and in-game advertising.
These partners may access data regarding your activities and yourdevice (such as your IP address, mobile identifiers, page(s) visited, location,time of day). We may also combine and share data we have collected about youwith third-party advertising partners. These advertising partners may use thisdata (and similar data collected from other websites) for purposes ofdelivering targeted advertisements to you when you visit third-party serviceswithin their networks.

INTERNATIONALDATA TRANSFERS

Our Service is global by nature and your data can therefore betransferred to anywhere in the world. Because different countries may havedifferent data protection laws than your own country, we take steps to ensureadequate safeguards are in place to protect your data as explained in thisPolicy. Adequate safeguards that we may use include standard contractualclauses approved by EU Commission and other lawful safeguards.

YOURRIGHTS AND OPTIONS

Opt-out of marketing emails and other direct marketing.

You may opt-out of receiving promotional communications, such as
marketing emails from us by following the instructions in such communications,
or by changing your in-game settings. The updated settings may not be effective
immediately. Note that you may still continue to receive non-promotional
communications from us, such as communications regarding the Service or updates
to our Terms of Service or this Privacy Policy.

Push Notifications

We may send you push notifications through our mobileapplications. You may at any time opt-out from receiving these types ofcommunications by changing the settings on your mobile device.

Opt-out of targeted advertising.

You can opt-out of interest-based advertising on mobile
applications by checking the privacy settings of your Android or iOS device and
turning off “Allow Apps to Request to Track” or selecting "Limit Ad
Tracking" (Apple iOS) or "Opt-out of Interest Based Ads"
(Android).
You can also opt out from personalized in-game offers through theoptions provided in the game settings (where applicable).

Access the personal data we hold about you.

If you request, we will provide you a copy of your personal datain an electronic format.

Your other rights.

You also have the right to correct your data, have your datadeleted, object how we use or share your data, and restrict how we use or shareyour data. You can always withdraw your consent.
We will respond to all requests within a reasonable timeframe. If you have an unresolved privacy or data use concern that we have notaddressed satisfactorily, you may also contact your local data protectionauthority within the European Economic Area, Switzerland or UK for unresolvedcomplaints.
If you wish to exercise any of your data subject rights describedabove, please use the support options described in “Contact Us” above. We willrespond to all requests in accordance with applicable laws. To protect yourprivacy, we may also take additional steps to verify your identity beforefulfilling your request, such as by requesting you provide us a purchase receiptor other account information, asking you to link your email address with yourgame account (for example through Joycrafter ID), or asking you to answerquestions regarding your activities on our Services. Once you have verifiedyour identity, you may also designate an authorized agent to exercise yourrights on your behalf by providing the agent’s contact information to ourcustomer support staff, as required by applicable law.
You have the right not to receive discriminatory treatment as aresult of your exercise of these rights.

COOKIESAND SIMILAR TECHNOLOGIES

Like most online services, we and our partners use cookies andsimilar technologies to provide and personalize the Service, analyze use,target advertisements and prevent fraud. Cookies and similar technologies allowus and our partners to store their preferences and track your activities withinthe Service. Note that our partners may operate under their own privacypolicies.
We and our partners collect and store information about users'interactions with unaffiliated websites and applications that use ourtechnologies, including cookies and similar tracking technologies. This allowsus to infer the presence of a common user or household behind multiple devicesor browsers, for instance, and then link those browsers and devices into adevice graph. We do so in order to
§ detect and prevent fraud;
§ allow users to use the Service on one device and pick upseamlessly where they left off on another device;
§ analytics, personalization and attribution;
§ limit the number of times a user is shown the same advertisement,across all known or inferred devices; and/or
§ provide personalized advertising on each device that is inferredfrom the browsing patterns on all of the devices.
You can disable cookies in your browser settings, but some partsof the Service may then not function properly.

HOWDO WE PROTECT YOUR DATA

Security Safeguards.

In order to help ensure a secure and safe player experience, we arecontinuously developing and implementing administrative, technical and physicalsecurity measures to protect your data from unauthorized access or againstloss, misuse or alteration.

Data retention.

We retain your data for as long as your account is active or asneeded to provide you the Service. We may for example periodically de-identifyunused game accounts, and we may regularly review and de-identify unnecessarydata.
Note that if you ask us to remove your personal data, we will retain your dataas necessary for our legitimate business interests, such as to comply with ourlegal obligations, resolve disputes, and enforce our agreements.

CHILDREN

Protecting children’s privacy online is very important to us.Generally, our Services are not directed to children under 12 (or other age asrequired by local law), and the Services do not knowingly collect personal datafrom children, except as described in the following paragraph.
For games that are not directed at children but nonetheless mayappeal to them, we take additional steps to limit access to these Servicesbased on the player’s age. For these Services, when a player indicates they areunder 12 (or the applicable age in their territory), we will limit their accessto certain features, such as social media and chat features, as well as certaintypes of notification alerts. We also limit the processing of personal data toonly what is necessary to support the internal operations of our Services.
Please note that for some of our Services we may use a higher agelimit (such as 16) than described in the above two paragraphs. We do this toprovide a safe game experience for our players and to protect Young Players.
If you are a parent or guardian and wish to review personal datacollected from your child, or have that information modified or deleted, youmay contact us as described above. If we become aware that a child has providedus with personal data contrary to the above, we will delete any personal datawe have collected, unless we have a legal obligation to keep it, and terminatethe child’s account and/or revert them to the underage experience, asapplicable.